Mastering the hard stuff

Photo by Clem Onojeghuo on Unsplash

 

In the new world economy where everyone is available to everyone else in the whole world, it’s increasingly difficult to be average and still maintain loyalty of your customers.  It is even difficult to be average and survive and make a living. If you are not careful, you can be replaced with a few clicks. It takes less than 30 seconds for you to lose your customer, if you are average and all you were good at was delivering stuff at a cheap rate.

 

But there is great hope. In fact this where the biggest opportunity lies. As most of us get more and more distracted by the clutter and noise in the world, fewer and fewer people are able to monomaniacal focus on an area and go deeper and deeper into it because that seems like hard work and it takes immense focus to do it. It is a rarity.

 

That’s where the greatest opportunity lies. If everyone else is busy being busy and busy keeping up with social media and endless emails and noises, and you can face the hard stuff and master it, chances are that your competitors are too busy and too inattentive to even notice. And you keep digging deeper and deeper into the hard stuff. In your little corner of the world, you will be able to be in a category of one.

 

It all starts with realising that “mastering the hard stuff” is a rare and valuable skill. This starts with saying no to taking the easy and efficient route. It starts with saying: “I will do the hard part because no one else has the patience or tenacity to do it.”. “I will go to places no one else is willing to go”. “I will paint the wall twice when everyone paints only once.”. “I will ethical as if my own baby will be the one eating it”.  

 

Mastering the hard stuff requires us to, well, do the hard stuff.

 

When we are prepared to do the hard stuff, everything else becomes easier. Especially getting out of the hard corner where everyone else is cutting corners.